Storytelling, if harnessed, can be your greatest financial resource and the blueprint for your business's success. In this course, you'll learn the power of telling your story and how it can be leveraged to activate investors, clients, and brand ambassadors. Use storytelling to unlock funding, scale your business, and build community.
Learn how to use A/B testing to test different variations of anything from a marketing campaign to a webpage design to see what performs better. Even seemingly small differences like the size and placement of your call-to-action buttons can have a massive impact on the number of clicks and conversions. After this course, you’ll be able to run your own A/B tests to acquire more targeted evidence and take your business strategies to the next level.
In this course, you’ll learn about why it’s important to build a brand and how you can differentiate your products and services and connect customers to your business. This beginner course will guide you through the basics of brand strategy, show you how to build an effective brand identity, and bring your brand to life.
If you own a service-based business, chances are you’re not the only one out there who does what you do. So, how do you set your business apart in a way that attracts the customers you really want — customers who will not only enthusiastically recommend you, but will want to hire you again in the future? In this course, we’ll discuss how you can establish your business as the gold standard in your industry by elevating how you’re perceived in the marketplace, mastering the initial client consultation, and providing the kind of experience that will create a glowing reputation and have your audience buzzing about your business.
Cyberattacks affect businesses of all sizes every day, but they can be especially devastating to small businesses. It’s vital to protect your business and your customers’ information from digital threats, and the first step is to identify your vulnerabilities. Take this assessment to find out how susceptible you are to cyber threats.
You’ve worked really hard to launch your small business. Now it’s time to learn how to protect your business. Increasing your Cybersecurity knowledge may prevent or mitigate harm to your small business. This beginner course will guide you through identifying common security risks and some initial security measures and best practices
Today, approximately 1 in 4 small businesses that receive a loan do so from an online lender. Online lenders have fundamentally disrupted the small business lending market, providing business owners with capital quicker, with easier and more intuitive application processes, and leveraging AI to underwrite business owners and reduce reliance on traditional metrics like credit scores. However, despite these benefits, the space is incredibly complex and difficult to understand and it is easy for small businesses looking to access financing online to get stuck with a financing product that harms versus helps their business. This course will provide a deep-dive on the landscape of online lenders, and provide key DOs and DON'Ts for small businesses exploring online lending options.
When people think of entrepreneurship, they typically think about creating a startup from scratch. However, buying and growing an existing business offers an alternative path to ownership with its own risks and rewards. With a pre-owned business, you can skip some of the startup growing pains and take advantage of an established customer base — you just need to have a clear view of what you're signing up for with this new venture including any challenges built in from previous ownership that may need extra attention to solve. In this course, we'll discuss the pros and cons of buying an existing business, as well as the critical elements you need to consider when investigating if the purchase is right for you.
Let’s face it—as a small business owner, you can’t do it alone. To really elevate your operation and gain momentum, you need to build a strong network that can open new doors to opportunity. In this course, we will explore how to find the right individuals and organizations for meaningful connections. We’ll also cover winning communication techniques you can use to nurture long-lasting relationships that propel your business forward.
A business that prioritizes inclusivity sends a powerful, welcoming message that can reach new audiences and inspire loyalty. Since 1 in 4 Americans has a disability, being inclusive involves improving accessibility to ensure that your business can accommodate people with disabilities. Not only does it make sense to consider this significant portion of the population for business and social reasons, but it's also a legal requirement. This course will discuss the essentials of accessibility for businesses, as well as introduce you to the ways you can address needs in physical and digital spaces to provide equitable experiences.
For a business owner, contracts quickly become a part of everyday life. Whether it's a sales invoice, a lease agreement, or a non-disclosure agreement, considerable thought and intention should go into your contracts to ensure that they're legally enforceable — offering the right protection for your business. In this course, we'll discuss contract law essentials that every business owner should know, as well as tips on what to include when drafting your own.
Selecting the right legal structure is critical. However, it often falls low on the priority list. It affects the way you pay taxes, how you handle bookkeeping, your personal liability, and funding. Finding the right balance of legal protections and legal benefits is pivotal. Learning the basics early on can save you significant time and effort and also improve profits.
Your small business needs money to pay the bills, pay taxes, and meet your goals for the future. And, as the owner, you want to bring home a good income. In this course, you’ll learn about your options, and how to balance your business needs with your personal ones so you can pay yourself.
As a small business owner, it can be hard to prioritize paying yourself when your other expenses pile up. Remember, you deserve to be compensated in a way that covers your personal living expenses and helps you grow your future. In this course, we’ll discuss the steps to determine your ideal salary.
Having an online presence is highly beneficial to any business owner. It enables you to increase influence with a target audience and build customer relationships. But maintaining that social presence and keeping your audience engaged takes work. An online community is a sustainable way to establish and maintain an online presence. In this intermediate course, you will learn techniques for creating a thriving online community that can win new customers, build loyalty and secure future business.
Content creation is a popular way to market your business or service. It requires dedication, effort, and time management. In this course, we’ll break down the steps to build a content calendar that will help you keep yourself organized, capture new traffic, and drive your target audience to come back for more.
When it comes to creating content that matters for your small business, it’s no surprise that consistent, quality content will bring your target customers back day after day to engage with your brand. No matter what kind of business or industry you’re in, you can benefit from content marketing. It’s just about finding the right content strategy that feels natural to you and is not overwhelming to deliver. It’s also about engaging customers where they are online, in the right way, at the right time, and most importantly, with content that solves a problem and demonstrates your expertise. By the end of this course, you’ll be able to design your content strategy and your editorial calendar to begin developing content that drives brand awareness, demonstrates thought leadership, and drives leads and, ultimately, sales.
As an entrepreneur, you have a lot of love for your business and what you do. Yet, the realities of running a small enterprise can be daunting, and some days it can feel like the business is running you. While the thought of achieving work/life balance seems out of reach or even a luxury you can’t afford right now, prioritizing your wellbeing is vital to meeting those day-to-day demands so your business can realize its full potential. In this course, we’ll examine some of the common causes for an unhealthy work/life balance and provide a self-assessment to help you determine what specific barriers you face and what changes you can start making to build a healthier relationship with your work.
Business technology is always changing, so IT products that may have been considered cutting-edge not too long ago, may not be serving your needs as well today. You probably know your tech stack is critical to your business, but how do you determine the right time to upgrade different solutions? In this course, we will discuss the key considerations for evaluating your hardware, software, or infrastructure so that you can make an IT investment that offers true value to your business.
Managing day-to-day operations to keep your business running smoothly can require a lot of time and attention, leaving you with less capacity to nurture customer relationships or pursue growth strategies. Fortunately, digital technology is driving many innovations that can help you streamline manual or outdated processes to optimize your time and effort. In this course, you will learn how to create standard work procedures and leverage digital tools to improve operational efficiency, cut costs, and drive profits. With better processes and business intelligence at your fingertips, you’ll have the bandwidth to do more of what you love—building relationships and growing your business.
As an entrepreneur, there are many different scenarios that require you to pitch your business — but you've likely discovered that the same pitch doesn't work for every type of audience. This course will help you customize your core elevator pitch for different audiences to make it more persuasive and leave a remarkable impression that sets you apart from the competition.
For a smaller or emerging enterprise, bidding on large contracts can feel like trying to play in the big leagues. How can you possibly compete with bigger, more established businesses and win? This is where the beauty of strategic partnerships comes in. In this course, we’ll explore how working with other businesses as a subcontractor can help you get in the game, increasing your competitive bidding power and sending more opportunities your way.
Embark on a journey to revolutionize your business marketing with the power of artificial intelligence. This course is your gateway to unlocking the full potential of AI to optimize your marketing budget, test the effectiveness of your campaigns, and get your products or services in front of the right audience at the right time.
With the ever-changing algorithms of social media, do you know the best strategies to get in front of new potential customers? Speaking to your existing followers is great, but how do you build your following? If you are on Instagram, you can use hashtags to be seen by new customers - and it costs you nothing! But what are hashtags and which ones should you use? How many should you use? How do you use hashtags strategically? In this Ask the Expert session, learn best practices from a social media expert.
Whether you’re just starting a business or graduating to the next stage of growth, every entrepreneur can benefit from a guiding hand. By leaning into the power of a mentor relationship, you can potentially take a faster route to success. The right mentor can offer priceless insights, help you build your confidence, and be your voice of reason and cheerleader all at once. This course will help you extract the most value from your relationships so that you not only get great advice and also understand the “whys” of making more savvy business decisions.
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